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KUKA Taps TD SYNNEX to Expand Mobile Robot Sales in Europe

The deal initially includes KUKA's autonomous mobile robots for four European countries.

October 7, 2026 by Artem

BARCELONA, Spain — KUKA Group has selected technology distributor TD SYNNEX as its distribution partner for mobile robots in Europe, opening an information technology distribution channel for the German automation company's robotics hardware.

The rollout begins in the United Kingdom, France, Spain and Benelux, the companies announced Oct. 7. Additional European markets are planned in coming quarters, but the companies did not identify them or provide a schedule.

The agreement initially covers KUKA's autonomous mobile robot portfolio. The company plans to include collaborative robots, education packages and industrial software as the relationship evolves. The companies did not disclose financial terms, sales commitments or minimum purchasing requirements.

TD SYNNEX will deliver technical training, sales support and demand‑generation services, and has begun partner engagement via workshops, briefings and online sessions. KUKA Colleges will also provide product and technical instruction, including sessions in local languages.

The arrangement gives KUKA access to a distribution network that has traditionally focused on information technology rather than industrial automation. TD SYNNEX says it serves more than 150,000 customers across more than 100 countries, although the KUKA agreement announced Wednesday is focused on Europe.

KUKA and TD SYNNEX are positioning the partnership around physical AI, melding robots and other operational technology with cloud and edge AI. The upshot is much more limited: the robotics manufacturer gains entry into a distribution channel, while European partners can now offer KUKA mobile robots.

KUKA CEO Christoph Schell said the partnership would help the company access new customer segments and create a broader ecosystem of automation and physical AI. TD SYNNEX said its existing relationships in manufacturing, logistics, e-commerce and automotive industries could help partners identify potential robotics customers.

The agreement does not constitute a robot order or deployment. Both companies did not provide expected unit sales, revenue targets, or signed customers.